Enhancing the design of wine labels

Introduction The knowledge accrued through research in the domain of crossmodal correspondences has had a significant influence on diverse array disciplines, including behavioral studies, neuroscience, computational modeling, and notably, marketing, with objective aligning sensory experiences to help shape patterns consumer behavior. A study is reported that explores extension these principles communication products having notably complex profile, specifically within context wine. central aim project explore feasibility using as strategic tool augment congruence between consumers’ multisensory expectations their experiences. For consumers venturing into realm wine selection without advantage prior tasting experience, it paramount importance possess robust understanding mandated information. This encompasses critical elements such wine’s origin, grape varietal(s) used, geographical indications, producer qualifications, potential implications factors final product. level comprehension stands necessary prerequisite, enabling make informed choices align preferences, even absence previous encounters. Nonetheless, semiotic investigations underscore significance attributed symbolic components signs, logos, colors, gestures, linguistic cues. Research from field performing presents counterpoint prevailing paradigms, advocating for heightened incorporation metaphors, analogies, symbols, metonymies, allegories. alternative approach aims enhance efficacy strategies, offering more profound evocative means conveying intricate messages holistic level. Methods questionnaire was sent specific group engaged ( n = 329). Besides questions regarding demographics, purchase behavior, consumption included examples well Results results showed correlations attitudes toward tested symbols information, thus helping gain better properties should be communicated labels. Discussion findings here highlight effectiveness visual promising pathway capable skillfully capturing attributes, experiences, portraying comprehensive timeline taste evolution. As result, assumes pivotal role communicative consumables, like wine, functioning at crossroads dimensions.